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Prime
Time
Colors
Impact
A certain type of information
can be communicated through color. Color can have a great impact.
When we see someone, we first see the color of is/her dress. If
the colors are bright, they can almost overpower us or give us a
lash of energy, if they are soft and subtle they can calm us.
Mood
Color can suggest mood, but
it’s not an exact indication. In fact, certain colors are worn because
of conventions, like blue and grey for business. The situation can
give a different meaning to color. Lamé at the office is not the
same as lamé at the disco.
“In”
To complicate things, there
are people who wear certain colors because they are “in” in that
moment, or because they think certain colors are no good on them,
or because they are the colors of their political party – even if
they hate those colors.
Mixtures
Keep in mind, however, that colors
can acquire different meanings when they are mixed, or when one
color predominates, or when it’s only an accent.
In general, in professional
life there is a predominance of black, grey, navy, beige, tan and
white, which imply reliability, neutrality, and status.
During leisure time, however,
as for example during a picnic, there is a variety or more vivid
colors – blue, red, yellow, green, brown – because people tend to
wear the colors they like most outside the workplace.
Let's analyse in detail
each of the elements:
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