Welcome to High
Image, the empowering resource for personal
and professional image consulting.
Complementary areas of expertise
are makeup consultation and color-product consulting for cosmetics.
Our approach will teach you
to understand and manage personal image, to communicate the right
information, and to influence with style.
Image is a powerful aspect
of our lives, because it tells to the world the interior vision
of ourselves: it is the means through which we make visible what
we feel for ourselves, it is our self-branding. Some people, naturally,
are better than others to create it. People, however, judge us according
to the image we project. To improve only the outside to conform
to an ideal of beauty encouraged by society is no guarantee for
better self-esteem or projecting a harmonious image. On the other
hand, to work only on self-esteem to appreciate more one’s appearance
without improving the outside is not enough in a world where beauty
counts, and where one is judged mainly through his image.
The 21st century is dominated by image.
Image communicates and everyone
is in constant communication with his environment. Image gives rise
to impressions, and impressions have a great deal of validity as
well as value. That’s why a good image projects power.
All of us communicate.
What we communicate is perceived
and evaluated by others through our images every time we set forth
into the world.
Our image communicates instantly,
and is the major factor by which our personal values and credibility,
the quality of the image of a product or company are judged. The
negative silent messages
conveyed through appearance can undermine a person, a product, a
company. The reason is that visual messages are much more important
than any other message.
Image is seen.
The culture defines the codes
of our appearance and our relationship to them. Knowledge of the
codes and learning how to manage the elements of image gives a superior
edge both to individuals and companies.
There is not an ideal image
of self, even if magazines present many. We believe that a good
image is that which enables us to achieve our personal and professional
goals.
Enjoy your visit!

Alberto Fava
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