Alberto Fava's High Image
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Welcome to High Image, the empowering resource for personal and professional image consulting.

Complementary areas of expertise are makeup consultation and color-product consulting for cosmetics.

Our approach will teach you to understand and manage personal image, to communicate the right information, and to influence with style.

Image is a powerful aspect of our lives, because it tells to the world the interior vision of ourselves: it is the means through which we make visible what we feel for ourselves, it is our self-branding. Some people, naturally, are better than others to create it. People, however, judge us according to the image we project. To improve only the outside to conform to an ideal of beauty encouraged by society is no guarantee for better self-esteem or projecting a harmonious image. On the other hand, to work only on self-esteem to appreciate more one’s appearance without improving the outside is not enough in a world where beauty counts, and where one is judged mainly through his image.

The 21st century is dominated by image.
Image communicates and everyone is in constant communication with his environment. Image gives rise to impressions, and impressions have a great deal of validity as well as value. That’s why a good image projects power.

All of us communicate.
What we communicate is perceived and evaluated by others through our images every time we set forth into the world.

Our image communicates instantly, and is the major factor by which our personal values and credibility, the quality of the image of a product or company are judged. The negative silent messages conveyed through appearance can undermine a person, a product, a company. The reason is that visual messages are much more important than any other message.

Image is seen.
The culture defines the codes of our appearance and our relationship to them. Knowledge of the codes and learning how to manage the elements of image gives a superior edge both to individuals and companies.

There is not an ideal image of self, even if magazines present many. We believe that a good image is that which enables us to achieve our personal and professional goals.


Enjoy your visit!


Alberto Fava

 

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